Joyce Kelly

Current Role: Customer Loyalty Manager

Location: Head Office, Dun Laoghaire

Joined Tesco: June 1985


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My role is to help grow customer loyalty by driving and delivering the Clubcard strategy in Ireland, helping customers get more from their Clubcard membership.

There are lots of ways that I do this from planning customers’ Clubcard statements to working with Clubcard Boost partners so customers have more places to use their vouchers. One day I could be working on a colleague offer and the next I will be working on our digital strategy. I have a lot of autonomy and I love that I’m trusted, supported, and encouraged in my role.

I’ve moved around a lot in Tesco from working in the training department, Commercial, and then Marketing. Tesco supported and funded my marketing degree which I did part-time in the Marketing Institute of Ireland. I’ve worked in various roles within Clubcard.

I’m constantly learning from the stores, commercial and finance and I enjoy the fact that I’m working with lots of people in similar roles within Tesco’s network all around the world.

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"There’s a great wealth of knowledge and willingness to help from colleagues in-store, in head office, and out in the wider business."

It’s a very open company where people continuously share learnings. A recent example is when I took learnings from the UK and was able to send customers a reprint of Clubcard vouchers that were going out of date. Customers really appreciated it and it was a good example of where the business took a chance on something we had never done before in Ireland.

"New technology has made a huge difference to me as I can work from home if I need to or while in the UK I can link back into my department in Dublin."

What differentiates Tesco for me is the sense of helpfulness within the organisation. It’s not just confined to the store. There’s a great wealth of knowledge and willingness to help from colleagues in-store, in head office, and out in the wider business.

It’s a welcoming organisation – from the conversational language we use in our communications to the simplicity of our business templates.

New technology has made a huge difference to me as I can work from home if I need to or while in the UK I can link back into my department in Dublin.

I’m much more mobile so it means my hours aren’t as rigid. The breakout areas around the office have also made a huge difference as you don’t have to book meeting rooms, you can just grab a table and have a quick meeting.

Outside of work, I enjoy spending time with my friends and family. I love travel and shopping. Surprising to most people, I actually enjoy grocery shopping so maybe that’s what attracted me to retail!

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