Own Brand
"Leading the brand strategy for one of the most recognisable brands in Ireland is incredibly rewarding. As a team, it’s our job to get under the skin of the business so that we can identify and unlock brand opportunities that can drive change, encourage sales, and ultimately build trust and engagement with our customers through compelling brand communication campaigns.”
Jenny Hayes, Brand Marketing Manager
Latest roles in Own Brand
There are currently no recently added vacancies to show you in this area of the business, please check back soon or explore our site to discover some of the opportunities available at Tesco.
Latest roles in Own Brand
There are currently no recently added vacancies to show you in this area of the business, please check back soon or explore our site to discover some of the opportunities available at Tesco.
View all roles
Our passion
Our passion
Brand is a very dynamic area to work in. Everyone in our team is passionate about understanding customers: what matters most to them; why they think, feel and act the way they do; and what they want from Tesco. It’s only by truly understanding our customers that we’re able to start making a real, positive difference to their lives.
Working in Own Brand
The brand team looks after the development of a brand strategy that supports business plan priorities. We work closely with other functions of the business to turn insights into a distinctive platform for connecting with our customers. We also act as guardians of the Tesco brand, from how it is displayed in-store, through to seasonal campaigns, and to making sure we communicate the strength of our Tesco brands from our finest* to our FreeFrom range.
To work in our team you need to be a strategic thinker, adept at understanding the consumer mind-set, a creative person looking for engaging ways to connect with our audience, and also have a passion for production, from TV advertising campaigns to multi-channel campaign creative.
Our customer focus enables us to craft customer, product, and service propositions in a way that engages our customers and builds brand trust and affinity. Once we have landed our proposition we then work with our creative agencies to make sure we communicate these to customers in a compelling, engaging, human, and authentic way.
Working collaboratively across the entire Tesco business is critical to our success and we depend on close relationships with our agencies as well as Commercial, Insight, and Product Development teams.
Our Location
Gresham House
Gresham House
Our head office has spectacular views of Dublin Bay and the surrounding area and is just a short walk to a variety of shops, cafés, restaurants, pubs, and gym facilities. The office’s proximity to Dun Laoghaire harbour proves highly popular with colleagues who can go for a walk down the pier during their day. Outside of Dun Laoghaire, you are never far from Dublin city centre it's just a short journey away!
Working in Gresham House
Our head office is based in Gresham House, in the heart of Dun Laoghaire, a well-known suburban seaside town in the south of Dublin. The location is very well connected and accessible to the greater Dublin area with its proximity to the M50 motorway and the varying forms of public transport including bus and rail that run from and through Dun Laoghaire.
