Digital Marketing Manager

Tesco Ireland are currently seeking to appoint a Digital Marketing Manager in their Brand team. The person will Influence and build digital and data-driven marketing capability within Tesco and its agency partners to drive effective digital media planning, delivering growth. Act as a subject matter authority, leading projects proactively and independently, fostering cross-functional collaboration.

• Leading and supporting data-driven digital plans, running budgets, working cross functionally across Tesco Ireland, Tesco group and external partners. Use data, insights, and econometrics to evaluate, report business results, and optimize performance.
• Supporting and challenging teams and agencies to deliver amazing creative tailored for channels, tactics, and expected outcomes. Assist in the development of best-in-class dynamic digital creative using the latest technology and best practices.
• Working collaboratively with the wider customer team on key seasons and business briefs.
• Setting and evolving a learning agenda to accelerate data-driven marketing in the business.
• Implementing standard processes and stay informed on industry trends, providing regular inspiration to teams.
• Supporting and advising on the development of a consumer data management martech roadmap on the route to personalisation at scale.
• Supporting and upskilling Customer and Commercial team members in planning, designing, and implementing data-driven marketing campaigns, understanding performance, and developing intelligence for more performant future activation.

• Expert professional (5 years+ experience) with sophisticated paid digital media advertising strategy and data-driven marketing expertise on a portfolio client within an in-house marketing or agency environment.
• Passionate digital expert with a deep understanding of how digital and media work within a CPG business model.
• Meticulous with adaptability to changing work environments, resilient, and quick to learn new things. Great teammate in a fast-paced environment.
• Strong analytical skills, utilizing a data-driven approach to decision-making and optimization. Driving cross-channel audience strategies and implementing a test-and-learn approach to media effectiveness.

We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to:

• Competitive Salary
• Life Assurance
• Pension Scheme*
• Bonus Scheme*
• Our Virtual GP service provides free and confidential access to an online GP through video GP consultations, and online prescription service for colleagues. The service is also available to families of colleagues who live at the same address for a reduced cost.
• 24/7 access to our Employee Assistance Programme (EAP) for you and family members for in the moment emotional support along with free access to a range of wellbeing services supporting you under our new Wellbeing First approach of Body, Mind and Life.
• Colleague Clubcard with 10% discount increasing to 15% starting on the last Friday of each month for 3 days (including a 2nd card for a family member)
• Annual leave starting at 23 days
• Save As You Earn Scheme*

*Entry requirements and rules of the scheme apply
 

Our vision at Tesco is to become every customer’s favourite way to shop, whether they are at home or out on the move.  Our core purpose is “Serving our customers, communities and planet a little better every day”.  Serving means more than a transactional relationship with our customers.  It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of, and for the planet. Through initiatives like the Tesco Community Fund, our association with Children’s Health Foundation, our partnership with FoodCloud and our Stronger Starts programme, we have supported over 21,000 community groups, raised over €7.5 million for medical equipment, and provided almost 15 million meals nationwide, to those living in food insecurity.

Tesco has operated in the Irish retail market since 1997, and with 170 stores nationwide, we employ over 13,000 people in cities and towns around Ireland, supporting almost 45,000 jobs directly and indirectly. We partner with over 500 Irish suppliers - of which almost three-quarters are small and medium enterprises - which in turn supports almost 13,000 farming families around Ireland. Tesco is the single largest buyer of Irish food and drink in the world, buying €1.6 Billion a year; more than any other single country in the European Union, more than even the USA which you perceive as a massive buyer of Irish food.  

We work closely with suppliers across Ireland who are dedicated to making the best products for our customers and this is reflected in the numerous awards our products have won over the years including Blás Na hÉireann, World Steak Challenge and Great Taste Awards.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. It is embedded in our values: we treat people how they want to be treated.   At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings.  We always want our colleagues to feel they can be themselves at work and we are committed to helping them be at their best.

We have embraced a blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

We are building an inclusive workplace, a place to actively celebrate the cultures, personalities and preferences of our colleagues – who in turn help to build the success of our business and reflect the diversity of the communities we serve. We’ve taken steps to ensure our stores are places where everyone feels welcome to shop too, with colleagues all trained to support those with a visible or hidden disability through the Sunflower Lanyard programme.

We’re a big business with diverse working patterns and many business areas which means that we can find something that works for you. 

Tesco is committed to celebrating diversity and everyone is welcome at Tesco. We're committed to providing a fully inclusive recruitment process, allowing candidates the opportunity to thrive and inform us of any reasonable adjustments they may require.

How can I let Tesco know I need additional support?

Please let us know you need additional support by emailing tescoireland.recruitment@tesco.ie

This will allow us to understand more about you and how we can best support you through the recruitment process.