CRM & Personalisation Manager

Tesco Ireland is currently seeking to recruit a CRM & Personalisation Manager who is customer focused with great influencing skills and a natural curiosity for all things loyalty & digital. This role will be responsible for helping to drive customer loyalty and retention both online and in store through the delivery of insights and personalised customer communications.

• Development and delivery of the ROI CRM strategy, to delivery LFL sales growth and customer loyalty.
• Feeding into the Customer annual and quarterly integrated planning process, outlining key new initiatives to drive performance across all customer life stages and areas for optimisation.
• The retention of our active base and digitisation of Clubcard.
• Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.
• Working closely with Tesco group to optimise delivery of CRM strategy, whilst also identifying local agencies and partners to further support our ambition.
• Identifying opportunities to cross promote and increase the lifetime value of customers.
• Identifying opportunities for supplier partnerships through Clubcard.
• Working with Tesco IT and Group teams to ensure platforms are optimised per the CRM strategy.
• Building and managing campaigns with messaging to customers customised according to lifecycle stage and engagement level.
• Working with the insights team to complete post implementation reviews to ensure consistent improvements.
• Following the Business Code of Conduct and always acting with integrity and due diligence.

• University degree in Marketing, Information Technology, PR, Business Studies/Management, or any other related fields
• Proven work experience as a CRM Manager or experience Senior CRM Executive, ideally in a retail environment.
• Experience working with a Marketing Automation Platform to create and distribute communications across email and SMS
• Experience working with and understanding data with Tableau and Power BI to draw conclusions on campaign and business performance.
• Desired: Technical experience across Google Tag Manager, SQL and building customer lists as well as building API connections between data sources.

We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to:

• Competitive Salary
• Life Assurance
• Pension Scheme*
• Bonus Scheme*
• Our Virtual GP service provides free and confidential access to an online GP through video GP consultations, and online prescription service for colleagues. The service is also available to families of colleagues who live at the same address for a reduced cost.
• 24/7 access to our Employee Assistance Programme (EAP) for you and family members for in the moment emotional support along with free access to a range of wellbeing services supporting you under our new Wellbeing First approach of Body, Mind and Life.
• Colleague Clubcard with 10% discount increasing to 15% starting on the last Friday of each month for 3 days (including a 2nd card for a family member)
• Annual leave starting at 23 days
• Save As You Earn Scheme*

*Entry requirements and rules of the scheme apply
 

Our vision at Tesco is to become every customer’s favourite way to shop, whether they are at home or out on the move.  Our core purpose is “Serving our customers, communities and planet a little better every day”.  Serving means more than a transactional relationship with our customers.  It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of, and for the planet. Through initiatives like the Tesco Community Fund, our association with Children’s Health Foundation, our partnership with FoodCloud and our Stronger Starts programme, we have supported over 21,000 community groups, raised over €7.5 million for medical equipment, and provided almost 15 million meals nationwide, to those living in food insecurity.

Tesco has operated in the Irish retail market since 1997, and with 170 stores nationwide, we employ over 13,000 people in cities and towns around Ireland, supporting almost 45,000 jobs directly and indirectly. We partner with over 500 Irish suppliers - of which almost three-quarters are small and medium enterprises - which in turn supports almost 13,000 farming families around Ireland. Tesco is the single largest buyer of Irish food and drink in the world, buying €1.6 Billion a year; more than any other single country in the European Union, more than even the USA which you perceive as a massive buyer of Irish food.  

We work closely with suppliers across Ireland who are dedicated to making the best products for our customers and this is reflected in the numerous awards our products have won over the years including Blás Na hÉireann, World Steak Challenge and Great Taste Awards.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. It is embedded in our values: we treat people how they want to be treated.   At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings.  We always want our colleagues to feel they can be themselves at work and we are committed to helping them be at their best.

We have embraced a blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

We are building an inclusive workplace, a place to actively celebrate the cultures, personalities and preferences of our colleagues – who in turn help to build the success of our business and reflect the diversity of the communities we serve. We’ve taken steps to ensure our stores are places where everyone feels welcome to shop too, with colleagues all trained to support those with a visible or hidden disability through the Sunflower Lanyard programme.

We’re a big business with diverse working patterns and many business areas which means that we can find something that works for you. 

Tesco is committed to celebrating diversity and everyone is welcome at Tesco. We're committed to providing a fully inclusive recruitment process, allowing candidates the opportunity to thrive and inform us of any reasonable adjustments they may require.

How can I let Tesco know I need additional support?

Please let us know you need additional support by emailing tescoireland.recruitment@tesco.ie

This will allow us to understand more about you and how we can best support you through the recruitment process.