Brand Activation Manager (Tesco Mobile Ireland)

Tesco Ireland are currently seeking to recruit a Brand Activation Manager in our Tesco Mobile Marketing team. The Brand Activation Manager will deliver exceptional and distinctive multi-channel campaigns through targeted, well branded and engaging communication assets to bring our propositions to life for customers and colleagues.

• Delivery of the Tesco Mobile marketing strategy to drive growth in the customer base for both prepay and bill pay, reduce customer churn and drive loyalty through Tesco Clubcard.
• Act as a brand guardian and ensure we are clear on how the Tesco Mobile brand looks, feels and speaks.  Provide support and advice on all aspects of brand expression, communication and alignment.  Ensure Tesco Group (International) relevance and transferability of brand guidelines.
• Develop trade plans within cross functional team including retail and commercial to deliver KPIs for big seasonal events
• Use data and customer insight to write clear, single-minded briefs that take our business propositions and turn them into world class campaigns. 
• Manage and own the campaign design process and execution with our creative agencies including briefing, creative development and sign off with stakeholders. Always drive the design strategy to ensure creative excellence, and as brand champion, ensure good implementation of brand guidelines.
• Develop and own a communication plan with media partners, channel teams (retail and commercial) and corporate communications team to translate the brief into all customer touch points to land one through the line campaign.
• Forecast and track the campaign budget, seeking out value for money and investment opportunities.
• Work closely with the performance, analytics, and insight teams to deliver accurate, insightful, and timely reports on both campaign and channel level performance for the relevant business areas. Review performance and give feedback to drive continuous improvement.
• Work closely with the Tesco POS team, in store re-fit and visual merchandising programs for Tesco stores nationally ensuring full adherence to the correct brand expression for the Irish market
• Work closely with the broader Tesco Ireland Customer team, Trade Planning and Corporate/internal communications teams to support the delivery of the 18-month plan
• Follow our Business Code of Conduct and always acting with integrity and due diligence

• Relevant 5+ years’ experience, with telecoms experience preferred
• Degree or Masters in Marketing preferred
• A proven track record as an established marketer including strategy and creative development, commercialisation and performance measurement.
• A proven track record of cross functional collaboration and agency management
• Relevant retail, brand & FMCG experience
• Strong visual and language skills

We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to:

• Competitive Salary
• Private healthcare
• Life Assurance
• Bonus Scheme*
• Colleague Clubcard (including a 2nd card for a family member)
• Annual leave starting at 21 days
• Save As You Earn Scheme*

*Rules of the scheme apply

Our vision here at Tesco is to become every customer's favourite way to shop, whether they are at home, out shopping, on the move, anywhere in the world.

Our core purpose is ‘Serving Irelands” shoppers a little better every day’.

Our business was built with a simple mission – to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living. This hasn't changed. Customers want great products at great value which they can buy easily and it's our job to deliver this in the right way for them.

We want our customers to be inspired and whatever they are looking for, we’re finding bigger and better ways to provide it.

We need people who share our ambition to deliver for our customers; passionate and confident people willing to take the initiative and drive us forwards. In return we offer excitement, a great team, an excellent benefit package and significant career development opportunities.

If that sounds exciting, then we'd love to hear from you.