Digital Marketing Executive

We are currently seeking a dedicated and enthusiastic Digital Marketing Executive to join our dynamic marketing team. This is an outstanding opportunity to be part of an organization that values innovation, collaboration, and outstanding service.

As a Digital Marketing Executive, you will play a vital role in supporting our marketing campaigns, driving engagement, and ensuring effective communication with our customer base. Supported by our Trade Digital Marketing Manager, you will lead our weekly trade marketing email, ensuring customers receive a consistent journey across all touchpoints related to email. A strong background in design is crucial for this role to support content creation across the customer journey.

At Tesco, we believe in the power of spending more time together, face to face, than apart. So, during your working week, you can expect to spend 60% of your time in one of our office locations or local sites and the rest remotely.

• Assisting in the development, automation, and execution of digital marketing campaigns, including crafting and scheduling email newsletters, push notifications, supporting Clubcard promotions, and customer journeys.
• Collaborating with cross-functional teams to support the trade plan and gather content and assets for campaigns and day-to-day promotions highlighted in the customer email.
• Designing content on a day-to-day basis to support the trade plan across email, social, and online platforms, with support from our trade and social team.
• Building and updating email marketing templates, ensuring consistent branding and design standards.
• Working with our customer performance manager to build out segmented audiences to accurately support our digital communication strategy to the appropriate audience base.
• Conducting A/B testing and analyze campaign performance to report and optimize campaign efficiency.
• Staying up-to-date with digital marketing trends and industry developments, suggesting innovative approaches to improve campaign performance and engagement.
• Contributing to the development and upkeep of content calendars, ensuring that our email strategy aligns with the customer communications and trade plan. Additionally, participate in content creation for our social strategy.

• Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
• Experience with email marketing platforms and marketing automation tools.
• Knowledge of graphic design principles with strong skills in content creation for online, email, and social platforms. Experience working with Adobe and Selligent.
• Strong analytical skills with the ability to interpret data, derive insights, and make data-driven recommendations.
• Strong written and verbal communication skills, demonstrating attention to detail and accuracy.
• Ability to work independently and collaboratively in a fast-paced, fast-paced environment.
• Highly organized and diligent, with strong project management skills.
• Familiarity with standard methodologies in digital marketing and email anti-spam regulations.
• Knowledge of CRM systems and customer segmentation techniques is a plus.

We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to:

• Competitive Salary
• Retirement Savings Plan
• Life Assurance Cover
• Annual Bonus
• Our Virtual GP service provides free and confidential access to an online GP through video GP consultations, and online prescription service for colleagues. The service is also available to families of colleagues who live at the same address for a reduced cost.
• 24/7 access to our Employee Assistance Programme (EAP) for you and family members for in the moment emotional support along with free access to a range of wellbeing services supporting you under our new Wellbeing First approach of Body, Mind and Life.
• Colleague Clubcard offering 10% discount across stores and online, with 15% discount weekends once a month (Friday to Sunday), and 20% off twice a year. There is also 20% off F&F clothing, all year long, these various discounts can be extended to a family member with a 2^nd Clubcard available.*
• Annual leave
• Save As You Earn Scheme

*Entry requirements and rules of the scheme apply
 

Our vision at Tesco is to become every customer’s favourite way to shop, whether they are at home or out on the move.  Our core purpose is “Serving our customers, communities and planet a little better every day”.  Serving means more than a transactional relationship with our customers.  It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of, and for the planet. Through initiatives like the Tesco Community Fund, our association with Children’s Health Foundation, our partnership with FoodCloud and our Stronger Starts programme, we have supported over 21,000 community groups, raised over €7.5 million for medical equipment, and provided almost 15 million meals nationwide, to those living in food insecurity.

Tesco has operated in the Irish retail market since 1997, and with 170 stores nationwide, we employ over 13,000 people in cities and towns around Ireland, supporting almost 45,000 jobs directly and indirectly. We partner with over 500 Irish suppliers - of which almost three-quarters are small and medium enterprises - which in turn supports almost 13,000 farming families around Ireland. Tesco is the single largest buyer of Irish food and drink in the world, buying €1.6 Billion a year; more than any other single country in the European Union, more than even the USA which you perceive as a massive buyer of Irish food.  

We work closely with suppliers across Ireland who are dedicated to making the best products for our customers and this is reflected in the numerous awards our products have won over the years including Blás Na hÉireann, World Steak Challenge and Great Taste Awards.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. It is embedded in our values: we treat people how they want to be treated.   At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings.  We always want our colleagues to feel they can be themselves at work and we are committed to helping them be at their best.

We have embraced a blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

We are building an inclusive workplace, a place to actively celebrate the cultures, personalities and preferences of our colleagues – who in turn help to build the success of our business and reflect the diversity of the communities we serve. We’ve taken steps to ensure our stores are places where everyone feels welcome to shop too, with colleagues all trained to support those with a visible or hidden disability through the Sunflower Lanyard programme.

We’re a big business with diverse working patterns and many business areas which means that we can find something that works for you.  

Tesco is committed to celebrating diversity and everyone is welcome at Tesco. We're committed to providing a fully inclusive recruitment process, allowing candidates the opportunity to thrive and inform us of any reasonable adjustments they may require. For further information on the accessibility support we can offer, please click http://roi.tesco-careers.com/accessibility/

How can I let Tesco know I need additional support?

Please let us know you need additional support by emailing tescoireland.recruitment@tesco.ie

This will allow us to understand more about you and how we can best support you through the recruitment process.