Campaign Manager

This an initial 6 month Fixed Term Contract. Tesco Ireland is currently seeking to recruit a Marketing Campaign manager who is customer focused with great influencing and project management skills and excellent attention to detail. This role will be responsible for the development and execution of marketing communications platforms such as campaigns and sponsorships.  Working closely with all members of the marketing team (ROI, Group and UK) as well as creative and media agencies and senior stakeholders. 

• Marketing campaign development working cross functionally to develop the approach, hero creative and media strategy to deliver LFL sales, NPS and drive overall brand health within timescales and budget as approved. 
• Ensuring that brand communications and activation briefs are clear, robust and rooted in customer insight to bring the respective customer proposition to life.
• Ensuring clear KPIs to track performance of communication assets / campaigns and ability to take action based on this tracking to improve the performance of assets where required. 
• Budget and project management to ensure media and creative agency partners deliver campaigns on time and on budget. 
• Working closely with the other global Tesco markets and Tesco International Team to share and adopt best practice initiatives from around the world and share any successful ROI marketing campaigns. 
• Cross functionally project managing the execution of marketing campaigns. 
• Air traffic control of campaigns and briefs and coordinating the multi-functional teams tasked to deliver the respective campaign. 
• Owning and influencing the delivery and execution of all elements of marketing campaigns including; colleague engagement, in-store, experiential, digital and customer communications to achieve campaign objectives. 
• Working with the insights team to complete post implementation reviews of Marketing Campaigns to ensure consistent improvements. 
• The delivery of the Tesco brand guidelines and tone of voice. 
• Following the Business Code of Conduct and always acting with integrity and due diligence. 
   

• Relevant 5+ years’ brand / marketing experience.
• Primary Degree or Master’s degree in marketing.
• Experience in managing large-scale, complex multi-channel media and creative campaigns where both internal and external stakeholders are involved.
• Proven track record in media strategy, advertising creative development, digital & traditional communications & activation.
• Strong project management skills with meeting hard deadlines a core competency.
• Analytical and data-driven with a firm grasp of commercial impact and ROI. 
• Experience of working with big creative platforms and conversion of insight into actionable ideas.
• Effective time management and project management skills. 
• Effective communication skills.
• To be competent with crafting clear, concise and robust media and creative agency briefs.
• To be able to provide direct and constructive feedback to team members and coaching them in developing core and soft skills.
• Stakeholder Management skills:
• To be a team player, solutions focused, and responsible for the development and motivation of junior team members.
• The ability  to navigate cross functional teams in order to build out through the line marketing campaigns.

We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to:

• Competitive Salary
• Life Assurance
• Pension Scheme*
• Bonus Scheme*
• Colleague Clubcard (including a 2nd card for a family member)
• Annual leave starting at 23 days
• Save As You Earn Scheme*

*Entry requirements and rules of the scheme apply
 

Our vision at Tesco is to become every customer’s favourite way to shop, whether they are at home or out on the move.  Our core purpose is “Serving our customers, communities and planet a little better every day”.  Serving means more than a transactional relationship with our customers.  It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of, and for the planet. Through initiatives like the Tesco Community Fund, our association with Children’s Health Foundation, our partnership with FoodCloud and our Stronger Starts programme, we have supported over 21,000 community groups, raised over €7.5 million for medical equipment, and provided almost 15 million meals nationwide, to those living in food insecurity.

Tesco has operated in the Irish retail market since 1997, and with 163 stores nationwide, we employ over 13,000 people in cities and towns around Ireland, supporting almost 45,000 jobs directly and indirectly. We partner with over 500 Irish suppliers - of which almost three-quarters are small and medium enterprises - which in turn supports almost 13,000 farming families around Ireland. Tesco is the single largest buyer of Irish food and drink in the world, buying €1.6 Billion a year; more than any other single country in the European Union, more than even the USA which you perceive as a massive buyer of Irish food.  

We work closely with suppliers across Ireland who are dedicated to making the best products for our customers and this is reflected in the numerous awards our products have won over the years including Blás Na hÉireann, World Steak Challenge and Great Taste Awards.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. It is embedded in our values: we treat people how they want to be treated.   At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings.  We always want our colleagues to feel they can be themselves at work and we are committed to helping them be at their best.

We are building an inclusive workplace, a place to actively celebrate the cultures, personalities and preferences of our colleagues – who in turn help to build the success of our business and reflect the diversity of the communities we serve. We’ve taken steps to ensure our stores are places where everyone feels welcome to shop too, with colleagues all trained to support those with a visible or hidden disability through the Sunflower Lanyard programme.

We’re a big business with diverse working patterns and many business areas which means that we can find something that works for you.  Everyone is welcome at Tesco.

We have embraced a blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.