Digital Marketing Analytics Manager (Part Time)

Hours: 22.5 (3 Days a week)

Salary: Competitive

Location: Gresham House, Marine Road, Dun Laoghaire, Co. Dublin

Ireland

Apply by: 02/11/2021


Digital Marketing Analytics Manager (Part Time)

Gresham House, Marine Road, Dun Laoghaire, Co. Dublin

About the role

Tesco Ireland are currently seeking to appoint a Digital Marketing Analytics Manager on a part-time basis (3 days a week). Reporting to the Online Performance Customer Lead, the successful candidate will be responsible for building, developing and maintaining reports, dashboards and performance metrics that that support key business decisions. The ideal candidate has a solid understanding of digital marketing will collaborate across functions to deliver an effective marketing analytics strategy to meet the business objectives in the most efficient and cost-effective manner.

You will be responsible for

  • Tracking, reporting, and analysing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
  • Produce meaningful marketing KPI dashboards and provide, cross-channel performance reports with actionable insights.
  • Benchmark performance across all online channels and advise on KPIs based on performance analysis
  • Evaluate online user behaviour, customer journeys and funnel analysis and make recommendations for further optimisations.
  • Work closely with web developers on tag management ensuring existing tags are firing as expected, implement new tags and retire unused tags.
  • Work closely with media agency and DMP platform to manage the audience segmentation, audience analytics and testing strategy.

You will need

  • 3-5 years of marketing analytics, marketing operations, or digital marketing experience, preferably in a related industry
  • Strong communication skills
  • Ability to track, measure, and report on results of various marketing functions to determine ROI
  • Excellent analytical skills and ability to provide actionable insights from data
  • Advanced in Microsoft Excel
  • Experience with data visualization tools
  • Experience in Google Analytics and Google Tag Manager

What’s in it for you

We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to:

  • Competitive Salary
  • Private healthcare
  • Life Assurance
  • Bonus Scheme*
  • Colleague Clubcard (including a 2nd card for a family member)
  • Annual leave starting at 21 days
  • Save As You Earn Scheme*

*Rules of the scheme apply

About us

Our vision here at Tesco is to become every customer's favourite way to shop, whether they are at home, out shopping, on the move, anywhere in the world.

Our core purpose is ‘Serving Irelands” shoppers a little better every day’.

Our business was built with a simple mission – to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living. This hasn't changed. Customers want great products at great value which they can buy easily and it's our job to deliver this in the right way for them.

We want our customers to be inspired and whatever they are looking for, we’re finding bigger and better ways to provide it.

We need people who share our ambition to deliver for our customers; passionate and confident people willing to take the initiative and drive us forwards. In return we offer excitement, a great team, an excellent benefit package and significant career development opportunities.

If that sounds exciting, then we'd love to hear from you.

Application process

Our office application process varies depending on the role and the level of experience needed.

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