Digital Marketing Analytics Manager

Tesco Ireland are currently seeking to appoint a Digital Marketing Analytics Manager. Reporting to the Online Performance Customer Lead, the successful candidate will be responsible for building, developing and maintaining reports, dashboards and performance metrics that that support key business decisions for Tesco Grocery and Tesco Mobile Ireland.

The ideal candidate has a solid understanding of digital marketing and will collaborate across functions to deliver an effective marketing analytics strategy to meet the business objectives in the most efficient and cost-effective manner.

• Tracking, reporting, and analysing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
• Produce meaningful marketing KPI dashboards and provide, cross-channel performance reports with actionable insights.
• Benchmark performance across all online channels and advise on KPIs based on performance analysis
• Evaluate online user behaviour, customer journeys and funnel analysis and make recommendations for further optimisations.
• Work closely with web developers on tag management ensuring existing tags are firing as expected, implement new tags and retire unused tags.
• Work closely with media agency and DMP platform to manage the audience segmentation, audience analytics and testing strategy.

• 3-5 years of marketing analytics, marketing operations, or digital marketing experience, preferably in a related industry
• Strong communication skills
• Ability to track, measure, and report on results of various marketing functions to determine ROI
• Excellent analytical skills and ability to provide actionable insights from data
• Advanced in Microsoft Excel
• Experience with data visualization tools
• Experience in Google Analytics and Google Tag Manager

We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to:

• Competitive Salary
• Private healthcare
• Life Assurance
• Bonus Scheme*
• Colleague Clubcard (including a 2nd card for a family member)
• Annual leave starting at 21 days
• Save As You Earn Scheme*

*Rules of the scheme apply

Our vision at Tesco is to become every customer’s favourite way to shop, whether they are at home or out on the move.  Our core purpose is “Serving our customers, communities and planet a little better every day”.  Serving means more than a transactional relationship with our customers.  It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of, and for the planet.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves.  At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings.  We’re committed to creating a workplace where differences are valued, and make sure that all colleagues are given the same opportunities.  We’re a big business with diverse working patterns and many business areas which means that we can find something that works for you.  Everyone is welcome at Tesco.