Digital Marketing Analytics Manager

Tesco Ireland is currently seeking to recruit a Digital Marketing Analytics Manager who will be responsible for building, developing and maintaining reports, dashboards and performance metrics that that support key business decisions for Tesco Grocery and Tesco Mobile Ireland.  

The ideal candidate has a solid understanding of digital marketing and will collaborate across functions to deliver an effective marketing analytics strategy to meet the business objectives in the most efficient and cost-effective manner.
 

• Responsible for tracking, reporting, and analysing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
• Produce meaningful marketing KPI dashboards and provide, cross-channel performance reports with actionable insights.
• Present analysis and recommendations, pulling from a variety of quantitative and qualitative data sets to key stakeholders.
• Benchmark performance across all online channels and advise on KPIs based on performance analysis
• Evaluate online user behaviour, customer journeys and funnel analysis and make recommendations for further optimisations.
• Work closely with web developers on tag management ensuring existing tags are firing as expected, implement new tags and retire unused tags. 
• Responsible for optimisation and maintenance of Google Analytics.
   

• 5 years of marketing analytics, marketing operations, or digital marketing experience, preferably in a related industry
• Strong communication skills
• Ability to track, measure, and report on results of various marketing functions to determine ROI
• Excellent analytical skills and ability to provide actionable insights from data
• Advanced in Microsoft Excel
• Experience with data visualization tools
• Expert in Google Analytics and Google Tag Manager

Personal skills: 

• Enthusiastic, ambitious and self-motivated, demonstrates initiative and entrepreneurial attitude to provide solutions with high level of proactivity and independence.
• Able to quickly adapt between different management styles and people skillsets. 
• Effective time management, delegation and project management skills. 

Effective communication skills: 

• Ability to effectively share and cascade marketing campaigns and online performance to wider business.

Stakeholder Management skills:

• Team player and solutions focused. 
• Able to gather information to make informed decisions also in situations with high level of ambiguity and several stakeholders involved.

We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to:

• Competitive Salary
• Life Assurance
• Pension Scheme*
• Bonus Scheme*
• Colleague Clubcard (including a 2nd card for a family member)
• Annual leave starting at 23 days
• Save As You Earn Scheme*

*Entry requirements and rules of the scheme apply
 

Our vision at Tesco is to become every customer’s favourite way to shop, whether they are at home or out on the move.  Our core purpose is “Serving our customers, communities and planet a little better every day”.  Serving means more than a transactional relationship with our customers.  It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of, and for the planet. Through initiatives like the Tesco Community Fund, our association with Children’s Health Foundation, our partnership with FoodCloud and our Stronger Starts programme, we have supported over 20,000 community groups, raised over €6 million for medical equipment, and provided almost 15 million meals nationwide, to those living in food insecurity.

Tesco has operated in the Irish retail market since 1997, and with 152 stores nationwide, it employs over 13,000 people in cities and towns around Ireland, supporting almost 45,000 jobs directly and indirectly. It partners with over 490 Irish suppliers - of which almost three-quarters are small and medium enterprises - which in turn supports almost 14,000 farming families around Ireland.

We work closely with suppliers across Ireland who are dedicated to making the best products for our customers and this is reflected in the numerous awards our products have won over the years including Blás Na hÉireann, World Steak Challenge and Great Taste Awards.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. It is embedded in our values: we treat people how they want to be treated.   At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings.  We always want our colleagues to feel they can be themselves at work and we are committed to helping them be at their best.

We are building an inclusive workplace, a place to actively celebrate the cultures, personalities and preferences of our colleagues – who in turn help to build the success of our business and reflect the diversity of the communities we serve. We’re proud sponsors of the Dublin and Cork Pride festivals. We’ve taken steps to ensure our stores are places where everyone feels welcome to shop too, with colleagues all trained to support those with a visible or hidden disability through the Sunflower Lanyard programme.

Tesco has been certified as a Great Place to Work for five consecutive years and has also been recognised as a Best Workplace for Women in Ireland.

We’re a big business with diverse working patterns and many business areas which means that we can find something that works for you.  Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.

Our vision at Tesco is to become every customer’s favourite way to shop, whether they are at home or out on the move.  Our core purpose is “Serving our customers, communities and planet a little better every day”.  Serving means more than a transactional relationship with our customers.  It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of, and for the planet. Through initiatives like the Tesco Community Fund, our association with Children’s Health Foundation, our partnership with FoodCloud and our Stronger Starts programme, we have supported over 20,000 community groups, raised over €6 million for medical equipment, and provided almost 15 million meals nationwide, to those living in food insecurity.

Tesco has operated in the Irish retail market since 1997, and with 152 stores nationwide, it employs over 13,000 people in cities and towns around Ireland, supporting almost 45,000 jobs directly and indirectly. It partners with over 490 Irish suppliers - of which almost three-quarters are small and medium enterprises - which in turn supports almost 14,000 farming families around Ireland.

We work closely with suppliers across Ireland who are dedicated to making the best products for our customers and this is reflected in the numerous awards our products have won over the years including Blás Na hÉireann, World Steak Challenge and Great Taste Awards.

We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. It is embedded in our values: we treat people how they want to be treated.   At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings.  We always want our colleagues to feel they can be themselves at work and we are committed to helping them be at their best.

We are building an inclusive workplace, a place to actively celebrate the cultures, personalities and preferences of our colleagues – who in turn help to build the success of our business and reflect the diversity of the communities we serve. We’re proud sponsors of the Dublin and Cork Pride festivals. We’ve taken steps to ensure our stores are places where everyone feels welcome to shop too, with colleagues all trained to support those with a visible or hidden disability through the Sunflower Lanyard programme.

Tesco has been certified as a Great Place to Work for five consecutive years and has also been recognised as a Best Workplace for Women in Ireland.

We’re a big business with diverse working patterns and many business areas which means that we can find something that works for you.  Everyone is welcome at Tesco.

We have recently announced that we will be moving towards a more blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.